The Air Jordan 4 , also known as the AJ4, is another milestone in the iconic Air Jordan sneaker line, and its history is filled with meaning and innovation. Launched by Nike in 1989, the Air Jordan 4 was designed by Tinker Hatfield, the same designer responsible for the previous model, the Air Jordan 3.
Air Jordan 4 and innovative design:
Tinker Hatfield introduced several innovative features to the design of the Air Jordan 4 . This model was the company's first global release and the first sneaker in the line to feature its signature heavily molded mesh. This pair featured an improved cushioning unit, ankle straps for better support, a breathable mesh on the tongue and side, and a visible midsole. Technology that would become a signature in subsequent models.
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History and Release:
The Air Jordan 4 was first released in 1989 in four original color schemes, known as “Bred”, “White/Cement”, “Military Blue” and “Military Blue”. Fire Red”. Each colorway quickly became iconic in its own right.
During the 1988-1989 NBA season, Michael Jordan made his return after a brief retirement. He wore the Air Jordan 4 throughout the season, helping to further cement the model's popularity.
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Spike Lee scene:
The Air Jordan 4 gained great prominence outside the basketball court thanks to an advertising campaign starring Spike Lee. He played the character Mars Blackmon and helped popularize this model with the striking phrase: “Is it the shoes?”.
These sneakers also appeared in Spike Lee's film, “Don't Tell Me,” transcending the world of sports to create a significant impact on pop culture forever.
Retro Release:
Over the years, the Air Jordan 4 has been re-released in various colorways and special collaborations, making it a popular choice among collectors and sneaker enthusiasts. The retro releases allowed new generations to experience this classic, which, made almost entirely of leather and rubber, is one of the models considered the most durable in the Air Jordan line, also making it very flexible.
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The trends of 2024, the popularity of the Air Jordan 4:
In 2024, the Air Jordan 4 continues to stand out as icons in sneaker culture. With classic elements, the latest trends keep these sneakers not only relevant but also highly desired.
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"How-To-Style" as Air Jordan 4:
This model is super versatile in the fashion world. The stylish design makes the Air Jordan 4 the ideal choice for relaxed streetwear or dressier occasions, instantly elevating any look from day to night.
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Impact of the Air Jordan 4 on culture:
More than just a sneaker, the Air Jordan 4 is a cultural icon that has surpassed its basketball roots, becoming a symbol in music, fashion and pop culture. Associated with prominent figures and present at important cultural moments, these sneakers solidified their status as a fundamental piece of fashion.
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Where to buy original Air Jordan 4:
Regarding how to acquire authentic/original Air Jordan 4s can become complicated given the growing presence of counterfeit products. AVP Kicks offers a selection of 100% authentic and new Air Jordan 4s , including a variety of models such as the Red Cement , Medium Olive , Yellow Thunder , Cacao Wow and more.
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Air Jordan 4 and the right size:
Ensuring proper sizing on the Air Jordan 4 is crucial for a comfortable and stylish experience. Designed for performance and everyday use, they provide a comfortable fit without sacrificing style. When choosing your pair, we advise you to choose the size you usually wear in Nike, as the Air Jordan 4 are true to standard size (TTS - True To Size).
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The Air Jordan 4 played a crucial role in establishing the Air Jordan line as an innovative force in the sneaker world. Their innovative and durable design, combined with the presence of Michael Jordan and memorable marketing campaigns, contributed to making them a lasting icon in sneaker culture, continuing to influence the aesthetics of sneakers to this day. Elements like the visible midsole and ankle straps have become distinctive features of the Air Jordan line.
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by Ana Virgilio;
